Author’s Bio: As a tech writer, Tom Senkus seeks to provide his audience with actionable content to gain a competitive advantage across virtually every industry, including SMBs, startups, large enterprises, and sole proprietorships. For more information on Tom’s published content, visit www.tomsenkuswriter.com

Many businesses have taken the steps to upgrade their operations by using cloud based phone services. Those that have, have benefited greatly, gaining a competitive advantage from the new efficiencies possible – especially in their telecommunications. In this article, we’ll discuss why cloud based phone service and cloud telephony is the future of business along with how your business can take advantage of this emerging trend to stay competitive in the 21st century.

What is Cloud Based Telephony?

Cloud telephony is simply a catch-all term for the incorporation of cloud computing with phone-based communication. If you’ve heard of VoIP and softphones (like Skype), then you’re already aware of how cloud-based communication is becoming the norm.

Virtual phone numbers play a pivotal role in cloud telephony, as they enable businesses to contact and be contacted by customers instantly, no matter where either party is located in the world. In their most basic definition, virtual phone numbers route calls through the cloud between callers and recipients instantly. When a caller dials a virtual phone number, that call is immediately redirected through the Internet and reproduced on the subscriber’s cloud-based phone service. Vice versa, when a subscriber calls a potential customer or client, the process is reversed. This process is instantaneous, which means that not only are high-quality, latency-free long-distance calls are possible, but traditional barriers of telecommunications are circumvented.

Enhancing a Business’s Offerings Using Cloud-Based Technology

What makes this such a revolutionary process for businesses is that barriers such as service blockages, long distance fees, and the preference of callers to not have to deal with dialing outside of their country are completely avoided. Because virtual phone numbers are identical in function and look (same number sequence as “normal” phone numbers), businesses gain a substantial amount of benefits that more modern organizations are using to gain a competitive edge. Let’s cover some of these benefits in the next section.

Reasons Why Cloud Based Phone Service is the Future

Perhaps the primary benefit of using cloud telephony is the fact that it can replace typical models of business expansion. If your company is looking to expand to a new region of your country, all you need to do is purchase a virtual phone number for that region to begin interacting with those customers. Compare this to the massive expense of opening up a branch office and you’ll see how cost-effective early-adopters of cloud telephony actually are.

Cloud based phone services fit nicely into another emerging trend of modern business: virtual offices and virtual locations. Expanding on the reasons above, most business can be handled over the internet and over the phone. Because cloud-based virtual phone numbers can be purchased in nearly every country, region, and city, targeting a particular demographic has never been easier. And with online collaboration platforms paired with cloud-based communication, your business can execute every aspect of your business just as it would in the city that you’re headquartered.

Using Add-Ons to Further Enhance Cloud Telephony

Add-ons are also a significant part of modern cloud telephony. Service providers offer a wide range of functionalities that can enhance how a business processes inbound and outbound calls for added efficiency. Some of these include:

  • Call Recording: records and stores calls made to/from your virtual phone numbers
  • Simultaneous Ringing: enables every device connected to a virtual phone number to ring at the same time, ensuring that inbound calls are answered as soon as possible. 
  • Private Branch Exchange (PBX): this creates a directory system for callers to navigate through

Call Recording: records and stores calls made to/from your virtual phone numbers
Simultaneous Ringing: enables every device connected to a virtual phone number to ring at the same time, ensuring that inbound calls are answered as soon as possible.
Private Branch Exchange (PBX): this creates a directory system for callers to navigate through

Cloud based phone numbers are also available in a wide variety of types, including toll free numbers, vanity numbers, local access numbers, DID numbers, UIFN, ITFS numbers, and many more – each with their own function and usage.

Last, cloud telephony is relatively new in business, so not every one of your competitors has adopted it. By integrating cloud telephony into your business, you gain a competitive edge with the potential of increased profits, which other businesses may not be aware of.